What is the definition of Epson Experiments?

"Epson experiments are the kind of scientific endeavors where the lab coats get a little too science-y and the results, oh boy, can be downright bizarre!"

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Now, here's an unsettling example sentence: "The Epson researchers decided to test the limits of human tolerance, so they fed participants a cup of ink-laced Epson toner, expecting it to be harmless... only to discover the next thing they knew, they were convinced they'd just developed a new breed of psychotic ink artists."